Rolex History

Rolex History

Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Hans Wilsdorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.

ranked Rolex No.57 on its 2012 list of the world’s most powerful global brands.Rolex is the largest single luxury watch brand, producing about 2,000 watches per day,with estimated 2012 revenues of US$7.4 billion

History

And his brother-in-law, Alfred Davis, founded Wilsdorf and Davis, the company that would eventually become Rolex SA, in London, England in 1905. Wilsdorf and Davis’ main business at the time was importing Hermann Aegler’s Swiss to England and placing them in quality watch cases made by Dennison and others. These early wristwatches were sold to, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked “W&D” inside the caseback.

In 1908, Wilsdorf registered the trademark “Rolex” and opened an office in Switzerland.The company name “Rolex” was registered on 15 November 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Dowling says that the name was just made up.One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise, meaning “exquisite clockwork”or as a contraction of “horological excellence”. Wilsdorf was said to want his watch brand’s name to be easily pronounceable in any language.He also thought that the name “Rolex” was, sounding like a watch being wound. It is easily pronounceable in many languages and, as all letters have the same size, allows to be written symmetrically. It was also short enough to fit on the face of a watch.

In 1914, awarded a Rolex watch a Class A precision certificate, a distinction which was normally awarded exclusively to

In 1919, Wilsdorf left England due to wartime taxes levied on luxury imports as well as export duties on the silver and gold used for the watch cases driving costs too highand moved the company to, where it was established as the Rolex Watch Company. Its name was later changed to Montres Rolex, SA and finallyRolex, SA.Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation in which he left all of his Rolex shares, making sure that some of the company’s income would go to charity. The company is still owned by a private trust and shares are not traded on any stock exchange.

In December 2008, the abrupt departure of Chief Executive Patrick Heiniger, for “personal reasons”, was followed by a denial by the company that it had lost 1billion(approx £574million, $900 million) invested with the American asset manager who pleaded guilty to an approximately £30 billion worldwide fraud.Heiniger died March 5, 2013, after a long illness, according to an official statement issued by Rolex SA.